All Out Marine – Auckland Mobile Boat Servicing Website
The client
All Out Marine is a mobile marine servicing business in Auckland, New Zealand. Rather than making customers tow a boat to a workshop, they bring the workshop to the boat — outboard engine servicing, repairs, diagnostics and electronics installation, on site.
The brief
The client came with a reference layout they liked and wanted a custom WordPress site built around it. I submitted a proposal, it was accepted, and we started.
The requirement behind the brief was straightforward but demanding: a site that looks professional enough to trust with an expensive boat, works properly on a phone, and can be updated by the client afterwards without calling a developer every time.
What I built
A complete site in Elementor Pro, designed to the reference layout, with no custom code — a deliberate decision, because custom code is exactly what makes a site hard for its owner to maintain later.
A homepage that states the service in five words. “On-Site Outboard Boat Service.” Over a photograph of a boat on open water. Anyone landing there knows within a second whether they are in the right place.
Clear service structure — Services, Electronics and Pre-Inspection each get their own section, because a customer booking a fishfinder installation is not the same customer booking a pre-purchase inspection.
Booking as the primary action. Book Service in the hero, Book Now in the navigation, Get in touch beneath the about section. One intention, offered wherever the visitor is ready to act.
Practical detail where people look for it — contact details, service locations across Auckland, and working hours, all present and easy to find. For a mobile service, “do you come to me?” is the first question, and the site answers it without being asked.
Social and phone contact in the header, so a customer standing next to a boat that will not start can call in one tap.
The technical side
- Fully responsive — much of this traffic comes from people at a boat ramp or a driveway, on a phone
- Speed optimised across a photography-heavy design
- Foundational SEO — the site now describes itself accurately for search: mobile boat servicing, outboard maintenance, fishfinder installation, marine diagnostics, across Auckland
- reCAPTCHA on the enquiry forms
- No custom code, so everything stays editable in Elementor
Handover
The part that usually gets skipped. I ran a Zoom call walking the client through managing the site themselves, and provided a written step-by-step guide to refer back to.
A site the owner cannot update is a site that goes stale, then gets replaced. Handover is part of the job, not an extra.
What the client said
“Noyan did an excellent job on my website! He delivered exactly what I asked for, on time and with great attention to detail. Communication was smooth throughout the project, and he was quick to make any adjustments I needed. I’m very happy with the final result and look forward to building a long-term working relationship with him. Highly recommended!”
What this project shows
Working to someone else’s reference layout without simply copying it, delivering on time, and leaving the client able to run their own site afterwards.
The line in that feedback that matters most is the last one. A satisfied client is good; a client planning the next project is better.